|
|
| Kaynak: McKinsey & Company 01-30-2015 03:59:10 |  CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.
As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.
This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital.
...
Tümünü Oku.. |
| | | | Kaynak: Forbes 01-29-2015 11:36:10 |  As digital disruption impacts every industry, the emerging role of chief digital officer (CDO) is becoming increasingly important.
According to a recent survey by Harvey Nash, some 7 percent of companies polled–and 16 percent of companies with IT budgets greater than $100 million–already have chief digital officers in place. In fact, about half of the Fortune 500 will appoint a CDO by 2016, predicts Constellation Research, a San Francisco-based research firm focused on digital disruption....
Tümünü Oku.. |
| | | | Kaynak: Marketing Türkiye 01-28-2015 03:09:23 |  PwC'nin dünya genelinde bin 300’ün üzerinde CEO ile görüşerek “Aksaklıklar Karşısında Yeni Çözümler” başlığı ile yayınladığı 18. Yıllık Küresel CEO Araştırması'nın sonuçlarına göre, 2015 yılında küresel ekonominin bir önceki yıla göre büyüme kaydedeceğini düşünen CEO’larının oranı düştü.
Global CEO’lar 2015 yılında küresel büyüme olasılıkları konusuna geçen yıla oranla daha az iyimser yaklaşıyor. Geçen yıl dünya genelindeki en yüksek güven düzeyine sahip olan Rus CEO’lar ise bu yıl en az iyimser grup çıktı....
Tümünü Oku.. |
| | | | Hazırlayan: Bülent Kutlu CEO, Mentee Turkey01-27-2015 08:10:08 |  2015 yılının henüz başlarındayız. Yazdığım bu makaleyi 2015 senesi sonunda okuduğumuzda dijital pazarlama trendleriyle ilgili önemli değişimleri yaşamış olacağımızı düşünüyorum.
...
Tümünü Oku.. |
| | | | Kaynak: CMO Australia 01-27-2015 04:57:04 |  We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers...
Tümünü Oku.. |
| | | | Hazırlayan: Burcu Guldemet Satış ve Pazarlama Müşteri Direktörü , Reachpod01-26-2015 11:04:40 |  Pıtrak gibi çoğalan ajanslar, birbirine karışmış iş tanımları, az paraya her şeyi aynı anda yaptırmak isteyen müşteriler… İşte size ortaya karışık… Buyrun yiyelim...
Tümünü Oku.. |
| | | | Hazırlayan: Hakan Aran Dijital Bankacılık Başkan Yardımcısı , İş Bankası01-26-2015 01:43:55 |  I am sure that each and every one of us has many different answers for today’s most popular question "what's digital banking". First of all we should know that the digital banking is nothing else than adapting the banks to everyday lives of their customers which are becoming more and more digital....
Tümünü Oku.. |
| | | | Kaynak: Gartner 01-25-2015 05:53:06 |  The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers use technology. CIO experience is a strength, but in an area that is off target for the way the popular media, among consultants and in many executive teams position the CDO role. A CIO needs to make the CDO their own if they hope to make their case.
Technology > IT. The CDO is about how technology will support growth. The CIO has been about how IT will reduce, control and manage cost. The two questions are not mutually exclusive but its not immediately obvious that being good at one means tha...
Tümünü Oku.. |
| | | | Kaynak: The Guardian 01-24-2015 14:02:50 |  As we look ahead to the new year, we asked five marketing professionals for their big trends in digital marketing for 2015. Here’s what they came up with:
Uriel Alvarado, chief marketing and public relations officer, Saxo Capital Markets
Consolidation of the semantic web: This year, the most effective marketing campaigns were content driven, multi-channel, personalised and agile. We now have the tools – using cookies, algorithms and programmatic marketing – to run huge automated and personalised campaigns more intelligently. I believe that in 2015 and beyond we will see these tools being further integrated with the internet of things.
...
Tümünü Oku.. |
| | | | Kaynak: CIO 01-23-2015 15:29:47 |  Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional companies look to invest in an enterprise-wide digital transformation...
Tümünü Oku.. |
| | | | | Sayfalar: Önceki 1 2 3 4 5 ...... 345 346 347 348 349 Sonraki |
|
|
