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The role of the CMTO is to bring technology to marketing: SapientNitro’s Sheldon Monteiro	Kaynak: Tech / Economic Times Ekleyen: Sinem Sarızeybek 08-15-2016 09:03:39
How SapientNitro is educating CMOs to become technology evangelists and vice versa... Tümünü Oku..

Lagging In Digital Transformation? 30% Of Your Senior Executives Are Going To Leave Within A Year	Kaynak: Forbes Ekleyen: İlker Arabacı 08-14-2016 09:32:49
Companies lagging in their digital transformation or not even trying to become digital, face the risk of losing substantial portions of their sales, IT leadership, and senior management.... Tümünü Oku..

Başbakan Yıldırım: Sanayi 4.0'a geçiş sürecini ıskalamamamız lazım	Kaynak: Anadolu Ajansı Ekleyen: Mehmet Demir 08-13-2016 13:53:46
Başbakan Yıldırım, "Türkiye'nin mukayeseli üstünlüğünü sağlayacak sektör sanayi sektörüdür. Sanayi sektöründe de 'Sanayi 4.0'a geçiş sürecini de ıskalamamamız lazım." dedi.... Tümünü Oku..

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams	Kaynak: Netimperative Ekleyen: Canan Erka Özaydın 08-13-2016 09:15:53
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.... Tümünü Oku..

Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer	Kaynak: Business Wire Ekleyen: Bahadır Aktan 08-12-2016 09:36:56
Consumer marketing veteran will drive innovation in the overall Patterson customer experience... Tümünü Oku..

Bust these common cloud computing myths	Kaynak: TechTarget / SearchCIO Ekleyen: Tuba Köseoğlu Okçu 08-11-2016 09:15:16
For most enterprises, it is no longer a question of if they will move to the cloud, but when.... Tümünü Oku..

Lack of Marketing Tech Integration is Clouding Customer Insight	Kaynak: KoMarketing Ekleyen: Çiğdem Çintuğlu 08-10-2016 14:54:03
July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight.... Tümünü Oku..

Mobile ‘a behaviour not a tech’ now central to sports marketing	Kaynak: Mumbrella Ekleyen: Ümit Arısoy 08-09-2016 09:08:05
The use of mobile has evolved into a behaviour in its own right that is becoming increasingly central to people’s enjoyment of sports, the head of mobile for Group M has claimed.... Tümünü Oku..

If You're Ignoring Pokémon Go, You're Making a Huge Business Mistake	Kaynak: Inc. Ekleyen: Elçim Sirek 08-08-2016 09:01:51
I've enjoyed watching the conversations happening on Twitter and Facebook this past week between adults--mostly parents--debating the merits of Pokémon Go.... Tümünü Oku..

The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today	Kaynak: Forbes Ekleyen: Fisun Koç 08-07-2016 09:08:17
I recently sat down with Mayur Gupta, SVP and Head of Digital at Healthgrades, and a marketing maven in his own right, to better understand how marketing technology is being applied to the healthcare space.... Tümünü Oku..

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