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| Kaynak: PR Newswire Ekleyen: Gamze Altan 11-28-2016 09:04:48 |  LOS ANGELES, Nov. 3, 2016 /PRNewswire/ -- Edward Skolarus, formerly of Fox Networks and News Corp., has joined Investor's Business Daily as Chief Digital Officer and will lead the strategy, design and distribution of enterprise-wide digital products and multi-platform customer solutions. Mr. Skolarus will be part of the executive management team where he'll define a long-term vision for the company's digital commerce efforts and influence corporate strategy and planning, especially within business innovation. Mr. Skolarus will report to Jerry Ferrara, President of Investor's Business Daily. ...
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| | | | Kaynak: Forbes Ekleyen: Emre Bilgi 11-27-2016 09:05:16 |  5. Brands Will Increasingly Target Niche Markets Out of Necessity.
Online marketing is becoming more crowded; though the number of available consumers has remained more or less steady, millions of new businesses have flooded into the space for a piece of the pie. ...
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| | | | Kaynak: Which-50 Ekleyen: Ebru Demir 11-26-2016 09:10:02 |  The value of global M&A deals is up almost 140 per cent as incumbents look to buy their way out of trouble. Tech and non-tech companies being disrupted by innovative digital technologies turned to M&A in numbers that made Q3 2016 another blockbuster quarter for global technology M&A value, according to the EY Global technology M&A report — July-September final look....
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| | | | Kaynak: Gedik Üniversitesi Ekleyen: Mustafa Saka 11-26-2016 01:22:49 |  stanbul Gedik Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Uluslararası Ticaret ve Finans Bölümü tarafından 23 Kasım 2016 tarihinde “Şirket Yönetimlerinde Dijital Dönüşüm” isimli panel düzenlendi. Moderatörlüğünü Uluslararası Ticaret ve Finans Bölüm Başkanı Doç. Dr. Burcu Yavuz Tiftikçigil’in yaptığı panele CDO Turkey İcra Kurulu Başkanı Bülent Kutlu, CDO Turkey İcra Kurulu Üyesi Mustafa Saka ve Smart Manufacturing Turkey İcra Kurulu Başkanı Mehmet Demir katıldı....
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| | | | Kaynak: diginomica Ekleyen: Esin Beyaz 11-25-2016 09:29:54 |  Is the role of the marketing technologist in trouble? That’s one conclusion to ponder from reports on the state of martech. Barb Mosher Zinck assesses the data. One big issue: the marketing technologist without the breadth of skills needed for digital transformation. ...
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| | | | Kaynak: Hürriyet Ekleyen: Menekse Ezgi 11-24-2016 15:17:11 |  Doğan Online ve Hepsiburada kurucusu ve Yönetim Kurulu Başkanı Hanzade Doğan Boyner, perakende sektörünün en büyük buluşması olan Perakende Günleri’nde bir konuşma yaptı. Hanzade Doğan Boyner, “Hepsiburada’yı perakendenin kaldıracı, bir tamamlayıcısı olarak görüyoruz. Pazaryeri ile perakende sektörü için birleştirici dönüşüm sağlayan bir iş modeli sunuyoruz” dedi....
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| | | | Kaynak: CloudTweaks Ekleyen: Fevzi Gökaliler 11-23-2016 09:16:18 |  In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and analytics, and machine learning and personalization bolstering data-centric marketing tactics. As Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey predicts higher marketing budgets in 2017,...
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| | | | Kaynak: Powder/Bulk Solids Ekleyen: Ege Örer 11-22-2016 09:26:23 |  Increases in regulatory oversight and evolving industrial practices are anticipated to fuel the global market for smart manufacturing technologies through 2024, when its value is expected to reach $548.14 billion, according new research from Albany, NY-based Transparency Market Research....
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| | | | Kaynak: World Bulletin Ekleyen: Tuğba Ertan 11-21-2016 08:18:52 |  Turkey is at the heart of a digital transformation that can benefit investors, a senior executive of Microsoft in the country said....
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