Chief Marketing Officer Is The Most Dangerous Title AroundKaynak:   Forbes   07-10-2015 06:25:50
At the top of most organization’s marketing heap, you’ll find a Chief Marketing Officer or CMO. This is the person who maintains the whimsical vision and executable strategy for your company’s marketing plan. Inherent within this title, however, is one of the largest lurking dangers of the business world: a glorified role without any purposeful impact on the bottom-line. Indeed there is no acronym so dangerous in the English language as C-M-O.

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