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Ikea’s digital chief on how its revamped app will supercharge online salesKaynak:   The Drum   03-24-2020 06:00:36
To celebrate the Digital Transformation Festival, The Drum is revisiting some of the best writing we’ve published on marketing innovation. Here, Ikea’s chief digital officer Barbara Martin Coppola gives us an inside look at how the flat-pack retailer has assembled its new app strategy.


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