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| Kaynak: Social Media Today 04-01-2015 12:25:47 |  Mobile payments. We’ve seen through news coverage, conversations with friends and family and our own usage how pervasive this technology has become this past year.
To go beyond the buzz, MasterCard partnered with Prime Research, to identify evolving consumer attitudes toward digital payments and mobile solutions.
MasterCard’s third annual Mobile Payments Study [KR1] tracked 19.1 million social media posts across Twitter, Facebook, Instagram, Forums, Weibo (CN), Google+ and YouTube throughout 2014. The study, released today at Mobile World Congress in Barcelona, uncovered that conversations have shifted away from security concerns and toward enriched experiences delivered through mobile payments, such as convenience, loyalty and rewards. Consumers went from asking “why mobile?” to “what’s next” in 24 months.
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