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Coca-Cola has just hired its first chief digital marketing officer and here’s whyKaynak:   The Drum   Ekleyen:  Menekse Ezgi   12-18-2016 09:09:45
It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”.


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