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| | | | Kaynak: Accenture 03-13-2015 13:53:45 |  Yönetim ve teknoloji danışmanlığı şirketi Accenture, dünyada birçok ülkede, önde gelen sektörlerin ve bu sektörlerdeki şirketlerin dijital dönüşüm yolculuklarındaki ‘tomografisini’ çekecek bir endeks geliştirdi....
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| | | | Kaynak: Social Business 03-16-2015 04:46:47 |  Geçtiğimiz günlerde hayatını kaybeden efsane aktör Leonard Nimoy, Star Trek (Uzay Yolu) dizisinin ünlü karakteri Mr. Spock’u canlandırarak tüm zamanların gelmiş geçmiş en önemli bilim kurgu karakterlerinden birine imza atmıştır. Hafızalarımızda önemli bir yer edinen Atılgan’ın (Enterprise) değerli üyesi Mr. Spock karakterinden, dijital pazarlama dünyasının öğrenebileceği pek çok ders bulunmaktadır....
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| | | | Kaynak: Constellation Research 03-17-2015 03:53:16 |  The Chief Digital Officer Navigates Digital Disruption…
Chief Digital Officers serve as a leader who is wholly responsible and ultimately accountable for driving digital business transformation.
As identified by Constellation in its’ recent report on the “Case For the Chief Digital Officer”, Constellation expects this executive to report directly to the CEO and bridge the gap between marketing and IT at a corporate level, rather than report into either existing function. Why? The CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture. Current C-suite residents may argue that a CDO would be assis...
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| | | | Kaynak: ViralBlog 03-17-2015 05:09:43 |  Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. ...
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| | | | Kaynak: LinkedIn 03-18-2015 04:54:16 |  When’s the last time you Googled yourself?
While it may seem vain, it’s also smart, because that's exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in a crowded field....
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| | | | Kaynak: Business 2 Community 03-19-2015 06:08:50 |  Feeling overwhelmed? Feeling like you don’t have enough time in the day to accomplish everything on your never ending list of things to do? Tired of feeling like no matter how hard you work and you can never seem to make a dent in that ist? Congratulations! You are probably a marketer.
And I mean yeah,...
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| | | | Kaynak: LinkedIn 03-20-2015 04:38:26 |  Data analysis and chocolate cake? Cookies and data visualization?
They don’t seem to have much in common — except that they might both show up at a board room table — but being an effective data scientist and a consummate pastry chef have more in common than you might think.
In fact, in order to be successful, they have to follow the same essential steps. It’s just that one is creating wonderful cakes and deserts while the other is providing insights from data....
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| | | | Kaynak: T.C. Kalkınma Bakanlığı 03-21-2015 03:37:36 |  T.C. Kalkınma Bakanlığı tarafından hazırlanmış ve resmi gazete duyurusuyla yürürlüğe girmiş 2015 - 2018 Bilgi Toplumu Stratejisi ve Eylem Planı....
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| | | | Kaynak: Webrazzi 03-23-2015 03:15:07 |  Dijital dünyadaki son gelişmeleri gündeme alınan Webrazzi Dijital15‘te son konuşmacı Ahead of Time CEO’su Monty Metzger oldu....
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| | | | Kaynak: live mint 03-24-2015 03:42:07 |  George Westerman , a research scientist with the MIT Sloan School of Management-Initiative on Digital Economy, researches and teaches digital technology leadership and innovation...
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